As a marketing leader, how often do you play mystery shopper on your own site? How often does your CEO? It’s often necessary to revisit key areas of your strategy and tactics to jumpstart your digital marketing engine. That doesn’t have to mean a lengthy strategic revamp. Sometimes small changes can have big impacts – that’s what I call a marketing hack.
Consider selecting three of the following hacks to implement immediately and shift the resulting cost or time savings to marketing activities with more demonstrable ROI…
