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Rules, eh?

Doncha just hate ’em?

Do this. Don’t do that.

Show me a rule and I’ll show you a baseball bat.

Copywriting is plagued with rules.

You know, you buy a book by someone who says they’re going to teach you how to write copy and it’s full of bloody rules.

So, let’s try a little experiment.

Let’s break some rules.

Starting with these ten…

Ten copywriting ‘rules’ you should break before you die