The phrase ‘adaptive content‘ has entered discussion in the past few months, time to get a little deeper into what this actually means.
Talking Content Marketing welcomes VP of Marketing for Copyblogger Media, Jerod Morris. He is also founder of Primility and The Assembly Call.
Jerod believes that everyone has incredible, useful content inside of them — but not everyone has found their voice or the best medium in which to express it. He helps people realise the first part and find the second part.
Six questions, six answers, lets get comfy…
What does an adaptive content approach mean to you?
Most individuals and businesses operating online do so with limited resources. So their content content archive is their sales team. Adaptive content helps you sell products and ideas better by getting the right piece of content in front of the right person at the right time.
And the technology is evolving to a point where it can be done (effectively and affordably) even by small businesses.
