Is it better to focus on finding new users or keeping returning visitors? Monetate answers: Why choose? Monetate is right on the money. Customer retention is just as important as…
Since joining HubSpot I’ve been shifting some of my focus more heavily towards conversion optimization. I’ve had a wealth of data to play with and have been able to work…
Marketers have always relied on testing. But let’s be honest. It’s probably only in the last few years that they’ve begun discussing conversion rates rather than golf scores over a…
You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. Congrats! You’ve survived this skirmish ...…