5 Types of Website Content that Increase Media Coverage
According to SCORE, only 51 percent of small businesses have a website. Among those companies that do have such a web presence, many rely solely on website content that increases…
10 Steps to Effective Website Content and Copy
Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website…
10 Ways to Make Your Website Content More Relevant (and Rank Higher)
It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content. Unfortunately, an aura of mystery surrounds the concept of relevance.…
How Top of The Funnel A/B Tests Help Determine Your Website Content
Studies show that 54% of small businesses have a challenge creating engaging content. And even the ones that don’t think it’s a challenge probably haven’t tested their content to optimize…
4 Website Content Must Haves To Drive Traffic, Boost Leads, And Soar Sales
There are several key elements to creating a successful website such as conversion optimization, SEO design, and usability, but today I want to focus on another major component that continues…