The Startup Pivot Pyramid
How to Pivot Your Startup the Right Away -- Using Growth Marketing Mindset In 2011 we raised $2M from some of the top investors in Silicon Valley. Our startup, SocialWire…
The Ultimate Guide to Marketing Your Startup In Year One
90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be…
The 7 Biggest Marketing Mistakes Every Startup Makes
image credit: shutterstock No matter what kind of business you start, some marketing mistakes are inevitable. But startups in particular must navigate a unique set of marketing challenges: restricted budgets,…
A Startup Directory (or 33) You Probably Didn’t Know You Should Be Listed On
If you subscribe to the notion “build it and they will come” then you can stop reading here. If, however, you know that the deluge of apps and online startups…
How to Build a Compelling Marketing Plan for Your Startup
This is the second installment of a three-part series on how to build a compelling and investment-worthy business plan. image: Getty Images This 3-part series is intended to illuminate what…
Got No Cash To Start Business? Here’s 7 Ways To Found Your Startup
So you have an awesome idea for a new business, you know you can make a success of it, if only you had the funds to get started? For most…
5 Things You’ll Learn From Working At A Startup
Working as the Content Marketing Manager at a growing and innovating startup has not only helped advance my career, it has also taught me some valuable lessons. Here are 5…
5 Metrics Your Startup Should be Using to Measure Influencer Marketing
In the past, it was often difficult to accurately measure marketing methods to determine which were driving the highest levels of traffic. Today, along with an increasingly wide array of online…
5 Tips on How to Pitch Your Startup to Get the Press You Need
Image credit: Shutterstock.com The 4 P’s of marketing: Can you name them? If you can't, get to know them. They're product, placement, price and promotion. And you’ve probably already spent a lot…
The Holy Grail of Startup Marketing: Search, Social and Content
Image credit: Shutterstock Where do you start, with marketing, when you’re about to launch your product or service? This is possibly the most asked question when it comes to startup marketing,…
The 10x rule for great startup ideas
No one talks about it, but one of the worst, most damaging uses of your time as an entrepreneur is dedicating yourself to a good startup idea. Wait, what? A…
How To Build A Startup Around Content
There are many ways to build a business but there isn’t one sure-fire way. Joe Pulizzi, the founder of Content Marketing Institute, which provides education and training around content marketing, believes…