Wait -- you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being on Facebook, Twitter or YouTube may not be the right answer for a…
Social media has shifted drastically in a short period of time. Gone are the days of posting a Facebook update that reaches most of your fans organically. The chances of…
image credit: 2nix studio | shutterstock There’s no shortage of social media marketing tactics to promote your brand online, but not all of them are efficient. As a marketer, you…
We’ve discussed the importance of creating a social media strategy before. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your…
Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were…
Do you have a marketing budget? How much of it do you allocate to social media? According to Duke University’s Fuqua School of Business, marketers are allocating close to 10%…
There’s a great deal of value to be gained from monitoring discussions about your brand online. Tracking brand mentions can lead to honest feedback, objective insight, reputation management opportunities, and a…
Because social media is evolving so quickly, it's to be expected that even Facebook - the king of social from a business-building or marketing standpoint - is inevitably going to experience some growing pains.…
Almost any online marketing campaign these days includes email outreach. While social media has its place, email is universally the most personal form of contact you can make online. Well-written…
Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky…
Social media managers and marketers experiment with new ways to reach their audience through personalized content. By tailoring your content to a specific group, you’re better able to engage customers…
Earlier this year, Facebook introduced Reactions and gave users the ability to respond to a post with something other than a Like. Now, users can express themselves and react to…