When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going…
Is your business still relying on focus groups to understand what consumers want? Businesses in the United States and around the world are investing in a new method, called social…
“Water, water everywhere, but not a drop to drink,” goes the famous line from the classic poem The Rime of the Ancient Mariner. And so it often goes with brand-related…
Are you listening to what people are saying about your company? Are you responding to those comments? The goal of social listening isn’t just to hear what others are saying…