6 Key Social Data Metrics Marketers Should Monitor
Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in the ongoing optimization of any…
The Strategic Importance of Social Data
When CMOs talk about “cross-platform marketing” today, social media is almost certainly one (or more) of the platforms that they mean. But do marketers see social media insights as having strategic…