10 Lessons from Brands Who Are Winning on Snapchat
Snapchat has overtaken Instagram as the most popular social network among U.S. teens (ages 14 to 19) and video traffic on the app has caught up to Facebook’s staggering 10 billion daily views.…
Snapchat Now Serving 10 billion Video Views Per Day – The Evolution Of The Ghost
As if you needed more confirmation that you really should start taking Snapchat seriously. Everyone’s talking about it, it’s mentioned repeatedly, and in close proximity to the word ‘Millennials’ many,…
How Does Snapchat Make Money? – A Deeper Dive Into Snapchat Advertising
It was Reggie Brown, who realized back in 2011, he wanted the pictures he was sending to his girlfriend to disapear immediatly. Soon after, Evan Spiegel and Bobby Brown heard…
Why Your Brand Should Be On Snapchat Right Now
Once upon a time, Snapchat was just a hangout for the tween crowd trying to avoid the prying eyes of parents on Facebook. Now it’s one of the most popular…
Snapchat or Instagram? Deciding Which Platform Is Ideal for Your Visual Content
Is visual content part of your social media marketing? Are you trying to decide whether to use Instagram or Snapchat? Snapchat and Instagram share the same basic purpose. While many…
How to Use Snapchat for Business
Are you interested in using Snapchat for your business? Wondering how to integrate it into your marketing? Snapchat presents a unique opportunity to reach a new audience that is receptive…
Snapchat Marketing: A Beginner’s Guide
Right now, Snapchat is viewed as the underground social media app for youngsters. Despite the fact the app has more than 100 million daily active users that send over 400 million Snaps every day, Snapchat…
Social Millennial Today: How Brands Can Market to Millennials on Snapchat (Part II)
Advertising in the eyes of many millennials has a very negative connotation. Push marketing has made ads an unwanted distraction as they interfere with the user experience on social media. For this reason, instead…
The 5 W’s of Snapchat: A Marketer’s Guide
Written with Candie Harris. Snapchat may be a newer social network, but it definitely should not be overlooked - it isn’t just for sending silly selfies. If you're a marketer or social media enthusiast,…
5 Ways to Use Snapchat for Business
Are you thinking of adding Snapchat to your social media marketing mix? Interested in ways to use Snapchat to strengthen your brand? With Snapchat, you can increase community engagement and…
How Call of Duty Got Over A Quarter Million Snapchat Followers In Less Than A Month
Here is one creative way a video game company is using Snapchat to promote their upcoming new release. It appears the popular first-person shooter has Snapchat in their cross hairs.…
WHY YOU SHOULD ADD SNAPCHAT TO YOUR MARKETING ARSENAL
You may not have used it yet, but at some point in the past few years you’ve probably heard of Snapchat. Whether it was a news story about racy sexting, user privacy…