How to Have an Ecommerce Store With Zero Inventory
Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. Whether you need the space or the…
15 Stats to Make You Rethink How You Build Customer Engagement and Sales
Marketers talk a lot about "customer experience," but what does it really mean? And how do you measure it? An emerging trend is marketers' using attention metrics to hold themselves…
Dreamforce: The future isn’t sales & marketing
Image Credit: BsWei/Shutterstock Salesforce pioneered the industry of sales tech and later marketing tech, but the future of the company is no longer about either. Instead, it’s about analytics. This…
The Essential Marketing & Sales Metrics Your Team Should Track
Every savvy marketer knows how important it is to track, test, and measure different metrics. It helps you figure out your baseline performance and ensure you're improving over time. But…
How Much Do Public Companies Spend on Marketing and Sales? [Infographic]
The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital. The report was based on…
Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline
Is your company spending thousands of dollars on demand generation? Are you continuing to spend handsomely without seeing the ROI you expected? Are Sales and Marketing at each other's throat,…
Best Practices to Align Sales and Marketing
According to a Benchmark Report study, aligning sales and marketing makes businesses 67% better at closing marketing-generated leads. This is because while everybody has an opinion on what works best,…
A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)
Last week, I covered the five steps you need to take before you spend a dime on advertising. This week's article will help you make sure the money you do…
8 Historic Duos to Inspire Your Sales and Marketing Alignment
Mac and cheese. Taco Tuesdays. Tango and Cash. Our world is overflowing with amazing twosomes. But not all couples are functioning like a belt and suspenders. If your inbound sales…
What Can Sales and Marketing Learn From Each Other? (Part 2)
Sales and marketing alignment, despite being crucial to business success, is one of the biggest challenges companies face. We continue with our endeavor from last week’s focus on how…
Lead Nurturing Activity Your Sales & Marketing Team Can’t Afford To Miss
It’s the era of engagement. B2B Marketing is no longer about marketing and selling on a business-to-business mind-set; we’re marketing and selling to humans. On the flipside of this though,…
Marketing and sales: how will they work together in the future?
More than anything ‘digital’ has blurred lines. That might be blurring the lines of what we used to consider typical consumer behaviours or models (e.g. increased focus on behavioural segmentation…