Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease.…
As the author of 7 books, David Meerman Scott brings tremendous knowledge, real-world insights and infectious energy to the stage. As yesterday’s opening keynote atContent2Conversion in Scottsdale, David challenged the…
We’ve all had the pleasure of experiencing bad sales habits as a buyer, salesperson, or manager. Not understanding the customer’s challenges, presenting too soon, being too pushy, not enough qualification,…
There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can…
Approximately one-third (38%) of holiday shoppers say they will not shop on an e-commerce site that doesn't offer free shipping, according to a recent report from Bronto and Ipsos. Moreover,…
This post originally appeared on the Marketing section of Inbound Hub. To read more content like this, subscribe to Marketing. It can sometimes feel like marketers are from Venus and salespeople…
The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. It's one thing to follow rules and best…
As marketers, we know how important it is to have strong alignment with our sales teams. After all, if you’re going to effectively close customers and generate more business for…