Sales

The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to…

Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's sales team, according to a report from the CEB Marketing Leadership…

Sometimes, it's really tempting to cut corners. It's the end of the month. You've got an aggressive goal to hit. Will anyone really be that mad if you buy that list or…

As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them…

Lately there has been an avalanche of headlines online declaring that the end is nigh for retailers. Some have even dubbed the supposedly inevitable event “The Retailpocalypse”. Why then do…

You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance…

Marketing leaders at B2B organizations communicate directly with their Sales counterparts to review quantity and quality of inbound leads, to apprise one another of upcoming promotions and sales enablement initiatives…

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right.…