5 ways SEO and PR should be working together
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each…
Social Media, PR and Pizza: A Case Study on Local Community Building
As a digital marketer, I am always on the prowl for the best ways to increase website traffic for my clients, get them ranked higher in search results, create a…
How A Small Business Can Automate Social Media And PR
Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s…
Demand Marketing: Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media
When it comes to making the most out of your marketing budget, there’s a sea of options. However, none are as tried and true as demand marketing. Onboardly has created…
PR & Marketing: Repurposing Content Produces Prized Paybacks
Repurposing a PR-created piece of communications – that is finding additional uses, formats or audiences for the content — can produce multiple benefits. First, a definition: Repurposing means reusing, recycling…