Should You Use SEO or PPC Marketing?
image credit: pexels In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local…
How Mobile Transformed PPC Marketing
In the world of pay-per-click marketing, the past year has been as eventful as it’s been rocky. There’s been a litany of new advertising features released from big players like…
The PPC Food Pyramid: A 211 Point PPC Marketing Strategy
The world of PPC marketing can be overwhelming. Just like the 47 different types of milk available at your grocery store, there are twice as many PPC marketing channels to…
How Mobile Transformed PPC Marketing in 2015
As users spend more time on mobile devices, the way we advertise to them has to change. In the world of pay-per-click marketing, the past year has been as eventful…
Using PPC Marketing to Make Content Go Viral: Here’s How It Works
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC. …