Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR]
Ever receive an email with a broken merge field in the subject line? “Hey {!FIRSTNAME}, I done goofed.” It’s the ultimate personalization fail. The marketer attempts to appeal to the…
Ever receive an email with a broken merge field in the subject line? “Hey {!FIRSTNAME}, I done goofed.” It’s the ultimate personalization fail. The marketer attempts to appeal to the…
Let’s be honest. It’s difficult to unplug from the PPC matrix. You always want to know what’s going on with your conversions and ROI. Fortunately, keeping tabs on your PPC…