Proactive Profits – Make More Money With Online Advertising
Say It Ain’t So? So some of you are thinking, “Brian … no!” but yes, I am talking about paying for advertising! Most of what I post, podcast and talk…
Do Visuals Really Have an Impact on Online Advertising Success?
Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence…
5 Keyword Search Tools All Online Advertisers Should Be Using
Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers…
We Analyzed 7,712 Twitter Ads And Here’s What We Learned
Making a Twitter ad doesn’t look too difficult. Come up with 140 characters, add an image, and BAM! You’ve got yourself an ad. But once you start to drill down…
4 Brands Using Color For Eye-Popping Facebook Ads
When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook…
How to Decode The Connection Between Organic & Paid Content Promotion
We often have new customers ask us what the best approach is for breaking the code of content promotion. Is it purely organic reach, social amplification or is paid promotion…
The Competitive World of PPC: 3 Helpful Online Advertising Tools to Help You Win with Search Marketing
Like it or not, Paid Search strategies can quickly turn into a game of out maneuvering your opponent. Which is why the team at TopRank Marketing is always integrating online…
The 5 Traits of Successful Digital Advertisers
Navigating a career as a digital advertiser is tricky. According to multiple studies, internet advertising is currently on track to become the largest advertising segment. Such booming growth, though, brings…
Instagram Advertising: What’s Working?
Are you looking to start advertising on Instagram? Columnist Andrew Waber discusses some key stats and has some tips to get you on the right path. chukcha / Shutterstock.com My…
TopRank Marketing’s Online Advertising Predictions for 2016
As 2015 draws to a close, it’s time to begin thinking about what is on the digital marketing horizon in the coming year. Marketers with budgets large and small are…
New Device Launch Campaigns: Key Insights For Online Advertising Success
About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John Cosley of Bing has some tips! No matter…
What You Think You Know About Advertising Online Is Wrong
There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view a page on your website? It…