Retailers and marketers understand the importance and potential of multichannel marketing, but implementing it is the hard part. According to Nicholas Kontopoulos, global head of fast growth markets & marketing innovation,…
A little more than a decade ago, digital advertising had two big arms: display and email. Today, the arms have multiplied to include digital TV and radio, display, email, mobile,…
Email is the marketing channel that refuses to die, no matter how much scorn people pour on it. In fact, the emergence of the multichannel discipline has actually given email…