The Anatomy of a Mobile Landing Page That Converts
Do you even know them? Have you created an optimum environment for them to take out their wallets or give you their emails? I am talking about your mobile visitors.…
Ignoring Mobile? Then Say Goodbye to Your Marketing Plan
Look around you: How many people are on their phone right now? Today, you can't go more than a few steps without seeing people texting, emailing, or using social media.…
6 Workouts To Strengthen Your Mobile Strategy
Ok marketers, the year’s in full swing so it’s time to get your mobile strategy in shape. In 2015, mobile traffic for the first time exceeded that of desktop. 100%…
3 Reasons B2B Marketers Must Embrace Mobile… Now
Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately. We’re all familiar with recent statistics that…
How Mobile Transformed PPC Marketing
In the world of pay-per-click marketing, the past year has been as eventful as it’s been rocky. There’s been a litany of new advertising features released from big players like…
9 Of The Best Places To Leverage Mobile Video Advertising
With the world having more than two billion smartphone subscribers, it is no wonder that mobile video ads are also rapidly growing. According to data from eMarketer, mobile video ad…
9 Principles of Mobile Web Design
In case you missed it, we now live in a mobile-dominant world. This year, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices,…
How Mobile Transformed PPC Marketing in 2015
As users spend more time on mobile devices, the way we advertise to them has to change. In the world of pay-per-click marketing, the past year has been as eventful…
How to Craft Visual Content for a Mobile Audience
Name any of the most highly regarded data visualizations offered in the last half decade and there’s no doubt the most stunning examples involved intricate design and elaborate storytelling. Take…
Seven Tips to Ignite Your Mobile Marketing This Holiday Season
The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. E-commerce holiday spending topped $100 billion last year, according to…
Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]
Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is your website optimized to handle these online shoppers—or are they going to leave your business behind?…
A Marketer’s Guide to Going Mobile [INFOGRAPHIC]
As the youngs get older and Internet culture creeps steadily toward mobile, mobile technology may very well overtake other methods of getting the message out there. More and more people…