How to Build a Detailed Customer Persona That Informs All of Your Marketing
Marketing without a customer persona is like shooting thousands of arrows into the darkness, hoping that at least one of them will hit. It’s a numbers game – for every…
Evaluate Social Care Efforts With the Enhanced Team Report
Sprout’s Team Report has been redesigned and enhanced to include powerful new reply metrics for analyzing customer service efforts. Offered in the Team and Enterprise plans, the report enables teams…
How to Create Amazing Ads for Facebook and Twitter
Most of the advice you’ll find about running paid social ads deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s…
Beyonce and the Value of Surprise Marketing
Whether you're a Beyoncé fan or not (and really, who isn’t a Beyoncé fan?) you can’t deny the way her team has perfected their marketing strategy. Beyoncé utilizes a technique I like to call 'surprise marketing'. For her…
The Essential Guide to Social Media Marketing
One of human nature’s most universal traits is the tendency to get ahead of ourselves. Carts come before horses, chickens come before eggs, and marketers Tweet without knowing why. In…
6 Tools to Develop an Outstanding Social Media Marketing Strategy
image credit: shutterstock Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now » In today's technological…
6 Instagram Tools to Improve Your Marketing
Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right Instagram tools into your marketing…
3 Reasons Your Business Needs a Marketing Agency
Trying to figure out whether you should hire an agency or an in-house team? Find out why an agency might be your best choice. credit: getty images As your business…
5 Reasons your Marketing Strategy Is Destined To Fail
How is your current marketing strategy performing? Is it failing and you’ve no idea what you’re doing wrong? There are many things to consider when putting together a marketing strategy.…
The Most Effective Ways to Motivate Your Sales Team
In sales there is a constant pressure to drive results, after all it’s one of the few gigs that resets to zero at the beginning of every month. Making sure…
5 Features of Google Analytics You Probably Are Not Using
Google Analytics is a big tool, loaded with lots of features. It’s possible, even for experienced users to not have discovered all of the nooks and crannies where features hide…
How to Create Promotion Campaigns That Will Appeal to Your Audience
As an avid couponer myself, I understand firsthand the magnetic pull that saving money can have on a customer. The promise of a free giveaway or the exciting anticipation of…