How to avoid bad marketing statistics [Asia case study]
Marketing now is as much about getting buy-in as it is about doing, well, 'marketing'. And in order to get buy-in, marketers need to do presentations - a lot of…
Marketing now is as much about getting buy-in as it is about doing, well, 'marketing'. And in order to get buy-in, marketers need to do presentations - a lot of…
As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.” Well, she actually only said…
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They…
“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you:…