Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
It’s your biggest time of the year. The super bowl for your industry, and you and your team are firing on all cylinders. Your ad agency came up with a killer…
It’s Not About Social Media ROI, It’s About Marketing ROI
Let’s say you are the CMO at your company, and the CEO is demanding that sales for Product A increase by 10% above your projections for the next fiscal year.…
A New Approach To Measuring Marketing ROI [Slideshare]
For much of the past 20 years (and beyond) Marketing has been viewed in the organization as a necessary cost center rather than a revenue producing function within the enterprise.…