Marketing Effectiveness

Marketing Effectiveness Is Increasingly Seen as a Powerful Revenue Driver

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Move over, sales. Companies are now looking to marketing—once seen as merely a cost center—as a powerful new revenue driver. Four out of five companies say they will classify marketing…

Rocket Fuel Brings Artificial Intelligence to Marketing Effectiveness

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A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape. Data-driven digital marketing is big business. According to eMarketer some 55% of all digital advertising dollars will…

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