The word “data” is everywhere. In today’s sales and marketing world, I cannot tell you how many times a day I read the words “data-driven,” “big data,” “best-in-class analytics,” “data-backed…
Marketing and sales teams have traditionally fought different battles on different B2B battlefields, rarely analysing each others’ objectives or taking into consideration each others’ strategies. While unhelpful, in traditional marketing…
For people working in client services, metrics serve as a vital tool to exhibit effectiveness, enhance reputation, and guide strategy. However, if your metrics mix does not match up to…
Every second, on average, around 6,000 tweets are sent on Twitter, which translates to over 500 million tweets per day! Did you know you could search every single one of them? (Plus…
Sales and Marketing have essentially behaved as autonomous functions, but in the last few years, there’s been increasing pressure for them to work together to accelerate revenue growth. Still others…