What Data Should Marketers Be Analyzing?
We have entered a world where there is no shortage of data. In fact, there is so much data that our forward progress is hampered because we get so caught…
Study: How Marketers Optimize Their Social Content
It may have taken some of them a while, but businesses have finally caught on to the importance of social media. According to Social Media Examiner’s 2014 Social Media Industry…
9 Essential Email Inbox Filters for Marketers
Tragically, if you're like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you've ever received. That may…
What kind of marketer are you?
Eighty-four per cent of marketers now regard the rise of the digital native as overwhelmingly the most important (or a very important) factor affecting marketing plans. So while we welcome…
35 Growth Hacking Tools for Marketers Who Don’t Code
Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and accelerating startup growth, while others…
What Twinkies Can Teach Marketers About Comebacks And Social Branding
A sugary treat returns and marketers can learn a thing or two from it. Those who know me well know that in addition to being severely over-caffeinated, I also possess…