Repurpose Like a Pro: 3 Ways to Extend Your Long-Form Content
Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15…
The SEO And User Science Behind Long-Form Content
Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also…
Three Innovative Ideas for Using Long-Form Content to Successfully Engage Customers
We're living in an age of perpetual information overload. Consumers are bombarded with content, to the point where it eventually becomes white noise. To stand out, brands go to great…
The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy
Image credit: Sharon Drummond | Flickr From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy. Long-form content…