Keyword Research Beyond The Numbers
For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper for optimal results. You may…
Keyword Research: How I Generated 15,000 Keywords and Found the 20 Best
What do you do when you’re not very skilled at keyword research? Without quality keywords, you can’t create relevant content that people will search for. You can’t set up Adwords…
Keyword Research: How To Establish What your Target Clients Search for
Do you know what your target client searches for on Google? Want to find out so that you can create content they will find helpful? Keyword research is an essential…
Using Google To Inform Pinterest Keyword Research Strategies
Incorporating Pinterest into your online marketing strategy is good -- getting that content to rank in Google search is better. Columnist Thomas Stern explains how to increase the search visibility…
How To Perform Quick-And-Dirty Keyword Research To Jumpstart Your Content Marketing
Keyword research is anything but exciting. In fact, trying to do it after a satisfying dinner and glass of wine is more likely to end with your forehead on your…
How to Use Wikipedia for Keyword Research
Keyword research is the most basic skill in the SEO’s repertoire. When you’re creating a website, shaping your eCommerce strategy, tracking your growth, or launching a content marketing campaign, you…
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
As noted here last week, ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved…
Keyword Research Tools for Content Marketing
Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Keyword research tools can be used to find the…
10 Analytics Red Flags All Marketers Should Look Out For
In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is "What report should I be…
How to Do Keyword Research for SEO: A Beginner’s Guide
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for…
Forming a Keyword Research Strategy for Content Marketing
With the constant algoritm changes made by Google, it is clear that businesses shouldn’t rely on SEO alone to earn from their websites. They need to revamp their strategies by…
Understanding the Role Keywords Play in Content Marketing
Have you ever created the perfect article? The one you thought prospective clients would go crazy over to read. You publish the article, and then…nothing. You wonder if Google even…