Interactive Content: Flexible Storytelling for a 140-Character World
Here are two mind-blowing stats that came out this year: The average human attention span is now 8 seconds—shorter than that of a goldfish. 27 million pieces of content are…
5 Types of Interactive Content to Supercharge Your Content Marketing
Static content overload. From blog posts to white papers, presentations, case studies, and podcasts. It hits us from all angles – at an increasingly aggressive pace. Designhill found that static content…
3 Ways to Generate Event Leads With Interactive Content
In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that…
Interactive Content Can Save Content Marketing From The Dark Side
Editor’s note: Scott Brinker is the CTO of ion Interactive.…