Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message…
Over the years, social media has systematically graduated from a place where people go to catch up and engage in chitchat with friend and colleagues to the holy grail of…
Over half of households have pets, and pet owners are quickly becoming valuable influencers for brand partnerships. Pet food, animal insurance, and dog supplies are the obvious brands teaming up…
When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 130,00 unique visitors per…