Ask an SEO: Filtering Referral Spam in Google Analytics
Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media. This week, we received a question so big, I decided…
Google Analytics Shortcuts and Tips to Save Time
When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and…
5 Features of Google Analytics You Probably Are Not Using
Google Analytics is a big tool, loaded with lots of features. It’s possible, even for experienced users to not have discovered all of the nooks and crannies where features hide…
The Complete Guide to the Google Analytics Add-on for Google Sheets
SEOs and marketers always have a lot on their plates. That’s why we care so much about tools that save us time. Any chance you get to automate some of…
3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan
Today’s marketers are lucky. Why? The amount of data and tools to help interpret that data present an opportunity to be far more effective than in the past. However, marketers…
12 Google Analytics Custom Reports to Help You Grow Faster
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!] The same is…
10 Ways To Use Google Analytics To Take Your Website To Another Level
Do you have Google Analytics installed on your website? Do you know how to use the data to improve your website’s performance? Vertical Response show you 10 ways to use…
5 Must-Use Google Analytics Strategies to Measure SEO Success
image credit: marc chouinard | stockSnap.io You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure,…
How Google Analytics Can Help Shape Your Marketing Strategy
image credit: shutterstock If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it’s hard to know…
Google Analytics Health Check: Is Your Configuration Broken?
Peter Drucker famously said, “What gets measured gets managed.” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole…
17 Places to Learn Google Analytics
Google Analytics is not always easy to learn. In fact, it’s so complicated that many people ignore it – a big mistake. If you spend an enormous portion of your…
Google Analytics: Ecommerce Metrics to Track Daily, Weekly, Monthly
When managing an ecommerce website, it is important to track essential metrics. But there are so many metrics available in Google Analytics that it can be overwhelming. This article aims…