How To Make Content Real Good [Slides]
That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t…
Good Content is the Best Commercial For Your Business
Recently I was talking to a friend about a situation that plays itself out in so many companies every single day. A ‘social media guy/girl’ pushes for their company to…
HOW CONTEXT INFLUENCES GOOD CONTENT
Major themes running through marketing and sales since 2012 has been companies are increasing spending in content marketing. Several surveys in 2014, including those from the CONTENT MARKETING INSTITUTE and…