Why there’s no formula for writing your headlines
Had I introduced this particular piece with the header ‘Copywriters: better than unicorns and beards’ you may well be expecting a rather different read. Had I titled it ‘Cognitive consumer…
Had I introduced this particular piece with the header ‘Copywriters: better than unicorns and beards’ you may well be expecting a rather different read. Had I titled it ‘Cognitive consumer…