Prove Your Company’s Worth Through Email Marketing
Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy and providing information…
19 Email Marketing Strategies For Every Customer Lifecycle Stage
Editor’s note: This is a guest post by Kristina Pototska who is CMO at TriggMine Before developing an effective marketing strategy based on the customer lifecycle, it’s important to have the…
How to Sound More Personal in an Email
Deep down within our blood, we’ve grown a need to bond with others. To connect with everyone in our surroundings and share our experiences. In the online era of today,…
14 Behavioral Email Marketing Examples
The inbox continues to evolve and become an essential part of the customer experience in 2016. In this article I’ll show off brilliant examples of using product and customer data…
11 Types of Marketing Emails That Actually Generate a Response
Are you the type of person who is willing to make 50+ phone calls per day in an attempt to add qualified prospects to your sales pipeline? Cold calling will…
4 Quick Solutions that Spawn Radical Email List Growth
I know building your email list can be a painfully slow process. Even if you have a tantalizing incentive to give away, sometimes your prospects may still be hesitant to…
8 ways to get more responses to your follow-up emails
When was the last time you sent someone an email and couldn’t WAIT to get a response? You know what I’m talking about. One day passes by. Then two. Then three. You check…
How to Improve Email Deliverability in 2016
You’ve spent hours developing a watertight email marketing strategy and crafting the perfect content and design for your campaign, but all this effort could be wasted if your emails simply…
Email Marketing in a Mobile-First Era: How to Get It Right
With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age.…
What You Can Learn About Email Marketing From March Madness
According to the American Gaming Association, about 40M U.S. sports fans fill out 70M+ March Madness brackets each year. To put that in perspective, that’s more than the number of…
5 Automated Emails You Should Add To Your Sales & Marketing Process
Do you send automated emails as part of your sales and marketing process? Want to know the types of automated emails that can generate the biggest results? Emma share the…
7 Deadly Sins and 7 Virtues of Email Marketing
Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed. Today, these seven pitfalls frequently appear in popular…