How to Grow a Million-Dollar SaaS Business with Cold Emails
In 2014, the team was sitting in a coffee shop cranking out work on our lead generation service InspireBeats. “Hey, I think that dude’s prospecting on LinkedIn!” Our business development…
Case Study: How I Increased My Email Click Through Rate By 842%
I sent an email to over 3,000 people. Of the 749 people who opened it, not a single one clicked through. …That was the wake-up call. I opened up our reports…
Does Your Lead Nurturing Strategy Stink of Spam? [PODCAST]
Psst! We’re taking a lil’ break for the holiday season but will be back to our regular podcasting schedule on January 6th. We all know what spam looks like…
Stop Buying Email Data! 6 Easy Ways To Naturally Grow Your Email List
Have you been tempted by one of those emails offering you thousands of email contacts for a relatively small investment? If an email marketing company sends you an unsolicited email…
5 Ways to Coax Potential Customers to Open Your Emails
image credit: Shutterstock.com/Shutter_M Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive…
11 Email Experiments + The Citation Labs Outreach Best Practices Record
CONTENT OUTREACH TACTICS FOR NON-TELEPATHS This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples…
Email marketing: finding the perfect blend of content & product
There's a mantra that all email marketers should chant. In shortened form (my favourite), it's simply 'Who cares?'. The longer form is 'What does this email do for my customer?' You…
How To Make Your Emails Stand Out From The Pack In The Midst Of Holiday Madness
Spooky costumes, turkeys, Black Friday sales, Christmas trees, and holiday music. Once Halloween hits, it’s holiday madness in the marketing world. It’s overwhelming when stores start advertising for Christmas shopping…
A Quick Step-by-Step Guide to Improving Your Event Email Marketing
You may feel stuck when it comes to getting creative with email marketing. It can start to feel like every time you host an event you’re putting out the same…
The 5 D’s (Transformational Trends) of Email and Marketing
"We live in a D-world," stated Thomas Le Thierry d'Ennequin from Vizeum at this year's Golden Hammer conference. While listening to the talks, I counted five D's: disruption, deconstruction, de-planning,…
The Ultimate Guide To Sales Emails
Want to master cold sales email campaigns? Find all the tips, examples, templates and tools you need. Sales cold emailing is an outbound tactic that focuses on sending relevant, personalised…
26 Cold Email Templates & Resources Which Guarantee To Get A Response
People keep telling me that: email is dead. Stick a fork in email, within 5 years something else is going to replace it. I’ve heard this story too many times.…