Today’s Digital Marketing Funnel (and How to Optimize Your Conversions)
You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is…
4 Digital Marketing Trends You Can’t Afford to Ignore
With customers' attention increasingly divided across channels, platforms, and devices, marketers are making bold moves to engage and convert audiences. I'm kicking off this shortlist of 2016 marketing trends with a…
3 Human Strategies That Will Explode Your Digital Marketing
Have you decided that digital marketing is a great opportunity for your business only to find that it’s harder than it was promised? Are you creating sales pages, landing pages,…
The $100,000 Challenge: February Update
Hey, everyone! We just wrapped up our 11th month of the $100,000 challenge for NutritionSecrets.com. As predicted, it was a down month. Traffic was up overall, but because we were…
Build Better User Experience With C.R.A.P. Design Principles
You know a good (or a bad) design when you see one. However, it’s not always that you can objectively point out the qualities (or flaws) in a design —…
How Gender-Diverse Is the Digital Marketing Industry?
More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz. The report was based on 2015…
Is A/B testing failing you? Here are 19 shorter, faster paths to growth for your SaaS startup
You’re trying to grow your SaaS startup. You’ve heard all the reasons why you should be engaging in conversion rate optimization (CRO)… Naturally A/B testing has come up more than…
3 Leaks in Your Digital Marketing Budget You’ll Want to Plug Today
image credit: shutterstock Drip, drip, drip. Digital media is the most measurable medium marketers have ever used, but it’s also the most complex. As a result, just knowing what to…
8 Tools That’ll Help You Cut Corners and Save Engineering Time
The software market has become a time-to-market arms race, and every second your developers spend building or fixing non-core features is a step too slow. Good news: we’ve found tons…
6 Effective Ways to Manage a Successful Interactive Conference
With our world becoming increasingly more digital every day, we need to become accustomed to interactive conferences. Online events are fast becoming an easily accessible way to improve your personal…
How To Build a Process for Modeling CAC and LTV
When it comes to SaaS metrics, there's no shortage of people telling you new ways to track and measure your business. With such a wide pool of methods and calculations,…
How to automate your NPS Survey
Do you use an NPS Survey for your business? Having a great Net Promoter Score (NPS) is vital for any young startup. It’s especially important for SaaS startups that rely…