Three ways to deliver future-focused digital advertising
Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising. Despite…
The future of digital advertising: Ads that look back
Billboards that watch you back aren't just the stuff of science fiction. Columnist Alan K'necht takes a look at the technologies that are transforming digital advertising. We’re all familiar with…
Cost-Per-Engagement? How Digital Advertising Models are Changing
When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are…
3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission
In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated…
Digital Advertising Budgets 2016: 4 Trends You Need To Know [Infographic]
So what's in store for digital advertising in 2016? MDG Advertising has created a new infographic looks at four key trends set to make a big impact on advertising budgets in 2016, including the…
20 Display Advertising Stats That Demonstrate Digital Advertising’s Evolution
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context…
How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising…
The 4 Digital Advertising Trends That Are Reshaping Advertising
People know a great ad when they see one, but getting that ad to right people at the right time is an art unto itself. As innovation in advertising technology…
4 Wishes for the Digital Advertising and Marketing Landscape
There have been a lot of exciting conversations over the past few months in the advertising and marketing world on a range of new technologies that are revolutionizing how we…