Data-Driven Marketing from Mad Men to Rabbit Holes
Last week, the Business Marketing Association of Minnesota hosted an educational panel event: From Mad Men Advertising to Rabbit Hole Marketing. The panel consisted of four B2B marketing and data…
Data-Driven Marketing: Top Objectives and Challenges
Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2. The report…
Marketing Automation Buyer’s Guide: highlighting the human element of data-driven marketing
Marketing automation is hardly new. But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis. In…
Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense
Insight-driven marketing is more valuable than data-driven marketing. Having large data sets, or Big Data, is like having tons of ore. It's heavy, hard to move around, expensive to manage,…