How to make customer service your most effective marketing channel
We fell into a trap. It’s a trap that seems to catch a lot of most companies out – the notion that customer service, and your support docs, are only there…
Why Customer Service is One of the Best Marketing Tactics Ever
When I was a small child, my mother took me to a local shoe store at the mall to buy me a pair of new shoes for my birthday. Due to…
10 Ways Social Media Can Improve Your Customer Service
It’s true that social media has opened up a whole new world for marketing and sales, and that’s a wonderful thing for businesses. The more markets you have to peddle…
5 Tips for Delivering Excellent Customer Service Through Email
Email communications are inherently social; but of course, social in a very different context than communicating via today’s social networks. Many e-commerce companies are charged with delivering customer service through…