Event marketing has revolutionized the advertising landscape, giving businesses a new and exciting way to discover and engage new customers directly. Moreover, this "experiential" marketing has the potential to seriously…
What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the…
The Marketing Hourglass is a powerful tool to map out your marketing efforts in a way that makes sense to everyone in your organization. Most marketers view the customer experience as a…