Customer-Centric Marketing

Top 10 Customer-Centric Marketing Trends for 2016

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image credit: Oak Labs 2016 will be the year of the customer. Marketers will be talking about customer-centric marketing, customer experience, customer journeys, customer insights and other ways of analyzing, attracting,…

How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas

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A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” This mirrors findings of…

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