The Essential Copywriting Formulas Every Writer Should Know (and Why)
Last week I did a Google+ Hangout with Max Minzer. During the interview I argued that everyone — especially experts — could benefit from learning how to write direct response…
21 Incredible Copywriting Formulas (I Use)
I say if you’re going to do something like archiving KILLER copywriting formulas, it’s worth overdoing every once in a while. Most marketers know the AIDA copywriting formula–Attention, Interest, Desire,…