What content strategists need to know about SEO
Produce smart, user-focused content, or be condemned to search engine purgatory. Today’s algorithms want great content. Unique, high-quality content is valuable to search engines in a way that is now…
How to Use Customer Journey Mapping to Shape Your Content Strategy
Many content marketers make the mistake of creating content solely to attract and support new customers, forgetting about the rest of the customer journey. Instead of focusing on the different…
3 Reasons Why No One Is Sharing Your Content
Sixty percent of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience…
13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience. We’ve already tipped our hand by publishing two podcasts on…
Content Strategy Case Study: 36,282 Readers + 1,000 Email Subscribers
A few weeks ago I get this email out of the blue from Jimmy… The email said: “The first time I used your Skyscraper Technique I got 30k pageviews, 1k…
7 Ways To Supercharge Your Local Content Strategy
There’s a reason we talk about content as though it’s royalty. You can have the best products and services, but if you can't present them, talk about them confidently or…
3 Keys To a Killer Content Strategy
If you’re reading this, you’re likely already aware of this famed quote from marketing guru Doug Kessler: “Traditional marketing talks at people. Content marketing talks with them.” The quote is so…
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Do these terms…
How to Find the Perfect Content Curation Topics for Your Content Strategy
Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they're ready to…
Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the…
Content Strategy Musings for Forward-Thinking Marketers
“Quick story.” If that phrase makes you think of CMI Chief Strategy Officer Robert Rose, you’ve probably been following Content Strategy for Marketers, the weekly newsletter that he kicked off…
Content Strategy 101 for Content Marketers: Your Questions Answered
While I love working as a content strategist, I recognize that many content marketers might not fully appreciate the role that content strategy can play – the power it can…