17 Key Content Marketing Metrics to Start Tracking Today
Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time. And,…
The Comprehensive Guide to Content Marketing Analytics & Metrics
The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not, when asked this question, marketers…
7 Content Marketing Metrics You’re Probably Undervaluing
Welcome to the latest post in our Contently Labs series, where we examine questions we hear a lot from content marketers. Today’s question: What content metrics am I missing out…
Five Content Marketing Metrics You Don’t Know But Should
On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of…