image credit: shutterstock You may have a strong, well-developed company mission, and a vision that summarizes your organization’s long-term plans and values. You may also have a brilliant content-marketing strategy,…
image credit: wilfred iven | stocksnap.io It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true…
image credit: pexels Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth…
image credit: Airstory Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven percent of business-to-consumer (B2C) marketers have a…
image credit: Inside Out | Walt Disney Pictures | Pixar Animation Studios Disney Pixar’s "Inside Out" is a classic that entertains children and adults alike. The movie provides a unique perspective…
Image credit: Shutterstock Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: Building brand awareness Assisting in lead generation Providing answers to common…
Image credit: Startup Stock Photos Content marketing is fast becoming the standard. While the premise of providing valuable content for your consumers is great for relationship building and creating die-hard…
The phrase “content marketing” is all over the web these days. Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds…
A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key…
Image credit: William Iven | Unsplash A monthly content-marketing check-in gives you the opportunity to measure the success of your campaigns. Without a regular review, you won’t be able to…
Image credit: Smartbug Media In college, I loved preparing to write research papers. I would outline the steps I had to take, research my topic, pull out specific stats, supplement…
Content marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most…