Is Marketing Content’s Quality Intrinsic, Or Proved In The Wild?
This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure…
7 Content Marketing Lessons Brands Can Learn from Journalists
Before making my debut in the content marketing world, I was a journalist living out her days at coffee shops, city council meetings, ribbon cuttings and community gatherings. The daily…
11 Tools to Help Launch Your First Content Marketing Campaign
Are you ready to give content marketing the time, money and resources it deserves? While your answer may be yes, it’s never easy to get up and running with a new…
The Do’s and Don’ts of Content Syndication
Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said…
4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]
It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your…
8 Ways Content Marketing and SEO Can Work Together
Since the rise of the term content marketing, perhaps two years ago, there’s been plenty of talk about the end of SEO and its replacement by the ‘new’ discipline. It’s…
6 Content Offer Examples for the Bottom-of-the-Funnel
The buyer’s journey is extremely helpful for marketers in mapping out content to align with where people are in the purchasing process. Whether you use the Awareness -> Consideration ->…
4 Ways to Win at Local Content Marketing
image credit: shutterstock When it comes to marketing content to local customers, you have to take a unique approach - the tactics that work for big businesses aren’t going to…
4 Tasty Content Marketing Recipes to Grill Up on Your Day Off
If you’re like most business professionals, you are likely enjoying today off, spending time with friends and family and celebrating the lives of those that have served our country. Memorial…
10 Free Tools to Make Your Content Marketing More Effective
According to The Content Marketing Institute’s 2015 B2C study, 77% of companies use content marketing, but only 37% believe they are effective at it. That means a whopping 40 percent of…
How Innovation Fuels Content Marketing
Embrace what's unique about your brand and commit to it with a high level of quality and consistency. credit: getty images Years ago, marketing leaders might have heard of a…
3 Tips To Make Your Content More SEO Friendly (And More)
If you’re a nonprofit, association or a small shop with a website and you create your own content, you're likely also doing your own SEO. Or you should be. SEO…