How to Write a High-Converting ‘Start Here’ Page
I have fallen in love with a travel website. It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods…
25 Content Marketing Tips Every Marketer Needs To Know
Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and…
Hamburger Helper and the Most Genius Content Marketing of 2016
This might be the most compelling example of content marketing in the history of anything ever. Especially the rap musics. Unless you’ve been living in a cave under the ocean…
How to Create Content Like a Marketing Guru Without Actually Being One
If you’re a communicator of any sort, you’ve probably realized by now how important it is to leverage visual content in all your messages – and what a big mistake…
Why Learning to Write Is the Toughest and Best Thing You’ll Do
Trigger warning: I’m about to list some terms that might give you nightmares. Do you remember these? Gerunds Participles Sentence diagrams Split infinitives Absolute modifiers Just talking about them might…
Rainmaker Rewind: Things I Love/Things I Hate #3, Nerdy Nummies and Crummy Content
This week’s edition of Rewind (and from now on, for that matter) is going to look a little different. I love sharing my favorite episode of the week with you…
How to Create Product Pages that Produce the Results You Want
Do me a favor, dear content marketer. Type this phrase into Google: “You Are a Writer (So Start Acting Like One).” I’ll wait. Okay, did you do it? What is…
How to effectively prioritize and amplify SEO content
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts. Many SEOs these days are focused on…
The 7 deadly sins of content marketers
Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one? reasons why businesses fail in their content strategy. Content…
Catch More Writing Mistakes with This Underutilized Proofreading Trick
Proofreading is simple. That may seem like a sacrilegious statement coming from someone who spent years justifying that proofreading is a specialized skill to condescending critics. But I want to…
5 Remarkable Qualities of Effective Online Content
When I prepare for a presentation on digital business and content marketing, I think a lot about what I want the audience to take away. Of course, there’s always the…
The Only Time You Should Write Boring Content
Boring content is wrong. It turns off readers, alienates potential customers, bores your fans, and flat lines your content marketing efforts. Is there any time that you should try to write…