What To Include In A Buyer Persona [INFOGRAPHIC]
So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook,The Intelligent Guide to Buyer Personas... What To Include In A Buyer Persona…
Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the…