From Branded Content to Content Brands
When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers. That isn’t…
Can We Please Stop Using Branded Content?
I’m going to be honest with you. I loathe the term “branded content.” Branded content gives content marketing a bad name. It’s a word created by the world of paid…
Create Credible Branded Content – 7 Keys From the Experts
7 Keys to Create Credible Branded Content: Bridge Your Content Credibility Gap Content is a powerful marketing tool, if organizations create credible branded content. After all, content is tasked with…