Leveraging Big Data in Your Marketing Strategy
Using Data Insights to Make Better Marketing Decisions and Drive Better Results Big data is a ubiquitous term these days. It seems as though everyone from marketing to tech…
Does Big Data Have A Place In Small Business?
I’ve been wondering recently about big data and small business. No one can avoid the statistics around the importance of small business to the U.S. economy: asForbes noted not long…
Big Data Hype: Don’t Forget The Big Idea
Big data is very valuable, but it can't do everything. The numbers can only take you so far. Even as big data gets even bigger, don’t forget the value of…
Small Business, Big Data: How To Boost Your Marketing With Analytics
Is big data just for big business? For several years, larger corporations have been gathering informative insights from this next-generation approach to data analysis. But now small businesses are finding…
Are You Using Big Data and Analytics to Speak to an Audience of ONE?
Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and “throw everything including the kitchen sink” customer experiences? Are you using your integrated online…
You’ve Heard Of Big Data But What Is Big Content?
In content marketing, we’re great at making upterms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has…
Big Data And Its Use In Social Media Marketing
Every now and then when we think the dust rose due to the stampeding by the excited marketers searching for Holy Grail is finally settling down and new innovation starts…
Big Data and Small Business: The Future of Marketing?
I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. The names have been changed to protect…