image credit: shutterstock In 2013, a study by WordStream found that the small and mid-sized businesses it studied were wasting 25 percent of their pay-per-click (PPC) budgets. An early-stage company that spends…
B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. These findings and more come from the Content Marketing…
Just because your marketing is automated doesn’t mean it needs to feel that way. Today, Oracle announced updates to “Program Orchestration” B2C cross-channel marketing product that will help it be more adaptive…